Welcome to United Way of Central New York’s 2006 Campaign E-Newsletter. We begin this year with a five-week tutorial series designed to give employee campaign coordinators (ECCs) and their teams an overview of all the tips, tools, and techniques that can help them run their best campaigns ever. Welcome to our first session!

WEEK 1: Website Resources On-Demand

We’d like to introduce you to our newly redesigned website, www.unitedway-cny.org. Here you’ll find a wealth of information about United Way including how donor gifts are invested in our community and profiles of remarkable people and organizations. The answers to most questions about United Way are just a click away—any time you need them.

You’ll also find a section specifically dedicated to ECCs, the Campaign Toolbox. In it, you’ll find our four new campaign videos, downloadable pledge forms and posters, tips for how to run a great campaign, a “shopping list” to order any of our materials, and much more. We invite all our ECCs to take a few minutes to look around—we built this toolbox to make your job easier!

In the next four weeks, our tutorial series continues with:

Week 2: Touching the heart
You only get a few minutes to reach people, Here’s what you can do to make each minute of a campaign meeting count.

Week 3: The Leadership edge
Companies that learn the simple techniques of running an effective Leadership Campaign can increase giving by 20% or more—and often get stronger every year.

Week 4: That something extra
Whether it’s plate of cookies or a year of free food, that little extra something makes the campaign more fun—and asking for donations a lot easier.

Week 5: Wrapping it up
When you get ready to close your campaign, remember: you can’t thank people too much, but you can make reporting results a lot easier. We’ll show you ways to do both.

With your help, we’ll create an incredible campaign this year. Thank you and stay tuned!