Whether you work with 5 people or 500, the success
of your United Way campaign depends on how successfully you inspire
your co-workers to give. The best way to make an inspirational
appeal in your workplace is to hold campaign meetings that REALLY
WORK!
How?
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1. |
Make
people comfortable. A friendly greeting at the
door, a little food and drink, good acoustics, comfortable
seating and good lighting, and a warm thanks-for-coming
on the way out all add up to a pleasant experience. And
keeping the groups to a manageable size makes the meeting
feel more personal and important. |
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2. |
Put
on a first-rate presentation. It’s
as easy as A, B, C: A) Set the stage with a warm welcome
from you, your CEO, or a member of your team (and don’t
forget to include a Union representative if organized
labor is part of your workplace). B) Touch their hearts
with one of this year’s new
videos - they have been getting great reviews and
you can choose the one that best fits your employees'
interests. C) Bring it home by including an agency speaker
who can vividly convey the needs of the community—and
the value of a gift to United Way. Learn
all about Speakers Bureau. And don’t hesitate
to have some fun—good will is contagious |
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3. |
Treat
your employees like valued customers. Those
little ‘quality touches’ count. Send out
timely invitations to the meeting and reminders the day
before. Personalize the pledge cards and have them ready
to distribute at the meeting. After the presentation,
give people time to ask questions and make sure someone
from United Way is on hand in case you’re asked
something you can’t answer. And say thanks as often
as you can. Studies show it takes being thanked four
times before people feel thanked! |
We
know that no two workplaces are exactly the same, and we’ve seen
great campaigns that put a very different spin on these basic
principles. The one quality that all great campaigns share is
genuine enthusiasm. If you’re feeling stressed by the task
of running your campaign, call your account manager right away.
We’ll help you in every way we can. More
questions? Contact
us! We’re here to help you make
your campaign shine.
Thank you and stay tuned!
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